Not a Vanity Chart
Impressions without calls do not tell you if the practice is being chosen.
Google Business Profile insights
Calls, Clicks and Direction Requests, in One Report
A partner does not need a marketing dashboard. They need to know whether the listing is producing conversations, and whether January behaved like January.
+Accountancy practices across the UK
Calls
48
Clicks
126
Views
What the Report Is Not
Not a Made-Up ROI
We will not turn a direction request into a fee. You know what a client is worth.
Not One Blended Number
A quiet office disappears inside a group total. Split it by location.
What the Listing Actually Records
The same figures Google stores on the profile, kept together and split by office. None of them is a fee.
Profile Views
Shown in search and on Maps.
Website Clicks
They left the listing for your site.
Calls
Someone tapped the number.
Directions
Someone tried to find the door.
Messages
Where the listing has messaging switched on.
Bookings
Only if the listing records them.
Photo Views
Whether the gallery is being looked at.
Actions
The things people did, not just what they saw.
The Charts Partners Can Argue With
Self assessment lifts calls. A flat January is the conversation. These are the shapes the report is built from.
- 1
Views
Impressions Against Interactions
A rising view line with a flat call line is not a win. It means the listing is being shown and not being chosen.
- 2
Search or Maps
Where the Listing Was Seen
Google Search and Google Maps are not the same habit. Accountant near me is often the map. A question about a service can start in search.
- 3
The website
Clicks, Week by Week
Useful if the site then makes it obvious how to call. A click that lands on a homepage with no phone number is a wasted one.
- 4
The phone
Calls Through the Season
January should not look like October. The call chart is the one to put in front of a partner before anyone talks about a blended success.
For the partners
One Page They Will Actually Open
On managed, the note is short enough to forward: what the grid did, what was posted, which reviews were answered, what the four numbers did. It is part of the £249 per location, on top of the subscription. One managed office is £99 plus £249, £348 a month, excluding VAT.
How a Partner Should Read the Numbers
The figures are the same ones Google records on the listing. The point is knowing which ones are worth a conversation.
01
Which Google Business Profile Insights Matter for an Accountant?
Search views tell you the listing is being shown. Calls, website clicks, direction requests and bookings tell you someone acted. Engagement sits between the two. Split them by office.
02
How Many Calls Came from Google Maps?
That is a column, by office and by month. A call is not a fee. It is the cleanest sign the listing produced a conversation.
03
What If One Office Is Quiet?
Say so. Do not fold it into a group total, and do not compare it with a national average the product cannot show.
04
Should January Look Like October?
No. Self assessment lifts calls. A flat January is the thing to discuss, not a chart that has been smoothed into a success story.
Also in the Platform
The Rest of the Practice, in the Same Login
Questions Practices Ask
Which Google Business Profile numbers matter for an accountant?
Search views, engagement, calls, website clicks, direction requests and bookings, by office. Bookings appear where the listing records them. None of these is a guess at fees won.
Can you put a pound value on a call from Google?
We will not invent one. A call is a call. What it becomes is your conversion, your fees and your capacity. The report stops at the enquiry.
Will partners read a marketing dashboard?
That is the test. One page: what moved, which office is weak, what changed on the listing. Not a thirty-page export.
See Your Town on the Map.
Twenty minutes. We look at your listing and the searches around your office. You leave with a clear fee.