Average Rating
The number a prospect sees before the reply.
Google reviews for accountants
Reply to New Reviews in the Firm’s Voice
The review autoresponder answers new Google reviews on autopilot. You set the speed, the tone, which star ratings to answer, and whether the reply follows the language of the review.
+Accountancy practices across the UK
Reviews
★★★★★
4.9
Reply sent
Reply
1d
The Inbox at a Glance
The four figures sit together above the queue. The reply rules sit underneath them.
Total Reviews
Volume matters. So does whether they are recent.
Pending Replies
February’s review is still open in June if nobody answered.
Auto-Response
On, only inside the rules you set.
How a Reply Gets Written
The autoresponder follows the firm’s voice. It does not buy stars, and it does not turn a complaint into a paragraph of advice.
- 1
The rules
Speed, Tone, Stars and Language
Choose how fast a reply goes out, the tone of voice, and which star ratings to answer. A five-star thank-you and a two-star complaint should not use the same sentence. If the review is in another language, the reply follows that language. You can still hold those for a person.
- 2
The review
The Reply Sits Under the Words They Wrote
You see the review, the stars and the draft in one place. On software only you can let the rules publish. On managed, a person reads the queue before it goes live. That check is part of the £249 per office, on top of the subscription.
Where Review Management Goes Wrong
February Is Still Open
The busy season produces the reviews. They sit there until a prospect finds them in June.
The Ask Feels Awkward
Asking in the middle of a query about the fee is the wrong moment. The end of the job is the right one.
Stars That Were Bought
A discount for a five-star review is against Google’s rules, and clients can tell.
When to Ask, and When to Reply
01
Accounts Meeting Ends
One sentence and a link, while the relief is real.
02
The Return Is Filed
The follow-up email can carry the same link. Do not add a lecture.
03
A Review Lands
Reply within a few days. Old ones included. Draft first if the tone is tricky.
The Settings That Keep Autopilot in Character
Tone of Voice
Plain, formal, or warm. Agreed once, used on every reply.
Speed
Within the hour, the same day, or the next working day.
Star ratings
Answer everything, or only the 1–3 star reviews, or only the praise.
Language
The reply follows the language the review was left in.
On software only, autopilot can send inside those rules, or hold every reply. On managed, a person agrees the settings with you and still reads the queue. The £249 per office is that judgement, on top of the subscription.
The result that matters
The Inbox Is Clear Before the Next Local Search
You want the five-star note about picking up the phone, and a calm reply on the three-star one. The sample numbers below are illustrative. What you watch in the product is whether new reviews are answered, and whether calls move with them.
How a Practice Should Handle Google Reviews
The replies are part of the listing a local business reads before they call. They should sound like the firm, not like a template.
01
What Should Google Reviews for an Accountant Look Like?
An inbox for the practice. Replies in the firm’s voice. No restaurant-style cheer, and no discount for a five-star review.
02
How Do You Reply to a Poor Review After Year-End?
Admit what was true, say what was delivered, and offer a call. Do not write a paragraph of brand language, and do not argue the fee in public.
03
When Should We Ask a Client for a Review?
After the accounts meeting or the filed return. One link. Not in the middle of a query about the bill, and never in exchange for a discount.
04
Who Writes the Replies on Managed?
A person, for that office, inside the £249 managed fee on top of the subscription. Autopilot can draft them. You can still read every one.
Also in the Platform
The Rest of the Practice, in the Same Login
Questions Practices Ask
Should accountants reply to old Google reviews?
Yes. A year-end review from last February is still what a prospect reads. An unanswered complaint looks like you did not notice. A short, specific reply is enough.
When should an accountancy practice ask for a review?
After the accounts meeting, or when the return is filed and the client is relieved. Not in the middle of a fee dispute. Ask the person who dealt with you, and make the link easy.
Can we offer a discount for a five-star review?
No. Do not pay, gift or discount in exchange for a review. It breaches Google’s rules and it reads as exactly what it is.
Can the autoresponder match the language of the review?
Yes. If a review is left in another language, the reply follows that language. You still set the tone, and you can hold non-English replies for a person to read.
See Your Town on the Map.
Twenty minutes. We look at your listing and the searches around your office. You leave with a clear fee.