Services Never Named
Year-end, VAT and payroll live in a brochure, not in the fields Google uses.
Google Business Profile audit
The profile auditor scores the Google Business Profile out of 100, with a letter grade and a breakdown: completeness, categories, business information, photos, reviews, posts, services and Q&A. Priority actions sit under the score. The AI wizard is the next step.
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+Accountancy practices across the UK
Profile score
Grade
This is not your listing. It is the same score, grade and priority list the auditor produces, so you can see the shape of it.
Run the preview to see how an accountancy profile is marked.
Year-end, VAT and payroll live in a brochure, not in the fields Google uses.
The audit counts the silence. Prospects do too.
A listing that never updates looks unattended, even when the practice is busy.
The headline number is an average of these. A strong photo gallery does not hide a missing category.
Whether the listing is filled in, or only opened.
Accountant first. Extra categories only for work you deliver.
Name, address, phone, hours and a description that names the town.
Year-end, VAT, payroll and the rest, in the client’s words.
Logo, cover, and pictures of the practice.
Stars, and whether anyone replied.
A listing that never updates looks unattended.
Unanswered questions on the listing are part of the audit.
The score is the start. The useful part is the list underneath it, and whether the keywords you care about are even on the profile.
The list
Not a fifty-page PDF. A short list: what is missing, and what to do first. The AI wizard takes this list and turns it into steps you can accept.

What already works
The audit also says what is already sound. A practice does not need a new logo because the hours were wrong.

The searches
Accountant near me, the town, and the services you want the phone to ring for. The audit shows whether those words appear on the listing, or only in a brochure nobody reads on Maps.

These are the questions practices ask before they book the live reading of their own listing.
Category, services, description, hours, photos, reviews and posts, and whether the name, address and phone match. It does not look at your website, your ledger or your tax software.
No. It is a sample of the checks. The live audit reads the firm’s Google Business Profile on a demo, or inside the 7-day trial.
Work the list in order. The AI wizard proposes each edit for you to accept. On managed, a person does that work for £249 per office, on top of the subscription.
Yes. Each location has its own score, so a weak town is not hidden inside a group average.
No. The score on this page is a sample from the product, so you can see the grade, the breakdown and the priority actions. A live audit reads your own Google Business Profile.
Category, services, description, hours, photos, reviews, posts, and whether the name, address and phone match. It does not audit your accounts, your website code, or your tax software.
The AI wizard turns the list into steps you accept, or a person does that on managed. The £249 per location is that work, on top of the subscription. One office, managed, is £348 a month, excluding VAT.
Also in the Platform
Twenty minutes is enough to see the gaps and to price software and managed without a riddle.
From the practice
Example comments for the layout. Not client testimonials yet.
“We could see the gaps in the listing the same afternoon. Posts and review replies no longer sit in someone else’s inbox.”
“The map shows where we rank around the office. That is more useful than one number in an agency deck.”
“I actually read the fortnightly note. Before this, I had no idea what was being posted in the firm’s name.”