Google Business Profile audit

Audit the Listing. Leave with the Fixes.

The profile auditor scores the Google Business Profile out of 100, with a letter grade and a breakdown: completeness, categories, business information, photos, reviews, posts, services and Q&A. Priority actions sit under the score. The AI wizard is the next step.

+Accountancy practices across the UK

86

Profile score

B+

Grade

Category84%
Services66%
Photos58%

Try the Sample

This is not your listing. It is the same score, grade and priority list the auditor produces, so you can see the shape of it.

This is the checklist, filled with a typical accountancy listing. It is not a live reading of your Google profile.

Run the preview to see how an accountancy profile is marked.

What a Typical Accountancy Listing Fails

01

Services Never Named

Year-end, VAT and payroll live in a brochure, not in the fields Google uses.

02

Reviews with No Reply

The audit counts the silence. Prospects do too.

03

No Post This Quarter

A listing that never updates looks unattended, even when the practice is busy.

The Eight Marks Inside the Score

The headline number is an average of these. A strong photo gallery does not hide a missing category.

Completeness

Whether the listing is filled in, or only opened.

Category

Accountant first. Extra categories only for work you deliver.

The Facts

Name, address, phone, hours and a description that names the town.

Services

Year-end, VAT, payroll and the rest, in the client’s words.

Photos

Logo, cover, and pictures of the practice.

Reviews

Stars, and whether anyone replied.

Posts

A listing that never updates looks unattended.

Questions

Unanswered questions on the listing are part of the audit.

After the Grade

The score is the start. The useful part is the list underneath it, and whether the keywords you care about are even on the profile.

  1. 1

    The list

    Priority Actions, in the Order They Matter

    Not a fifty-page PDF. A short list: what is missing, and what to do first. The AI wizard takes this list and turns it into steps you can accept.

    Priority actions from a Google Business Profile audit.
  2. 2

    What already works

    Strengths, So You Do Not Rebuild a Good Listing

    The audit also says what is already sound. A practice does not need a new logo because the hours were wrong.

    Strengths found on a Google Business Profile audit.
  3. 3

    The searches

    Keyword Coverage

    Accountant near me, the town, and the services you want the phone to ring for. The audit shows whether those words appear on the listing, or only in a brochure nobody reads on Maps.

    Keyword coverage on the profile auditor.

What the Audit Will and Will Not Tell You

These are the questions practices ask before they book the live reading of their own listing.

01

What Does a Google Business Profile Audit for Accountants Actually Check?

Category, services, description, hours, photos, reviews and posts, and whether the name, address and phone match. It does not look at your website, your ledger or your tax software.

02

Is the Score on This Page Our Listing?

No. It is a sample of the checks. The live audit reads the firm’s Google Business Profile on a demo, or inside the 7-day trial.

03

What Should We Do with a Poor Score?

Work the list in order. The AI wizard proposes each edit for you to accept. On managed, a person does that work for £249 per office, on top of the subscription.

04

Can a Network Audit Every Office?

Yes. Each location has its own score, so a weak town is not hidden inside a group average.

Questions Practices Ask

Is the score on this page my real Google listing?

No. The score on this page is a sample from the product, so you can see the grade, the breakdown and the priority actions. A live audit reads your own Google Business Profile.

What does an accountant Google Business Profile audit check?

Category, services, description, hours, photos, reviews, posts, and whether the name, address and phone match. It does not audit your accounts, your website code, or your tax software.

What happens after a poor score?

The AI wizard turns the list into steps you accept, or a person does that on managed. The £249 per location is that work, on top of the subscription. One office, managed, is £348 a month, excluding VAT.

Bring the Listing.

Twenty minutes is enough to see the gaps and to price software and managed without a riddle.

From the practice

Once the Listing Is Actually Being Run

Example comments for the layout. Not client testimonials yet.

  • “We could see the gaps in the listing the same afternoon. Posts and review replies no longer sit in someone else’s inbox.”
    HWHelen WardManaging partner
  • “The map shows where we rank around the office. That is more useful than one number in an agency deck.”
    JOJames OkonkwoPartner
  • “I actually read the fortnightly note. Before this, I had no idea what was being posted in the firm’s name.”
    PSPriya ShahPractice manager