The Map Comes First
Google shows three firms, their stars, and a button to call. If you are fourth, you are a rumour.
SEO for accountants
SEO for Accountants, Without the Agency Fog
When a practice says it wants SEO, it usually means this: someone in the town searches for an accountant, and the firm should be the one that gets the call.
Not a website builder. Not bookkeeping software. Not a promise of first place.
The job
The Searches That Actually Pay a Practice
These are not abstract keywords. They are people with a deadline, usually a business owner, sometimes a landlord, often on a phone.
- accountant near me
- accountant in the town
- limited company accountant
- self assessment accountant
- tax accountant
- bookkeeper near me
The Listing Is the Page
Category, services, hours, photos and a description that names the town. That is the Google Business Profile.
Proof Sits Next to It
Reviews, a recent post, and details that match the website. A quiet listing looks unattended.
Where the decision happens
Two Results. For a Local Firm, the Map Is the One That Matters.
National phrases such as “what is a limited company” belong on a publisher’s site. A practice does not need to win them to be full. It needs accountant near me, and accountant in the town, in the map and just beneath it. That work is local SEO for accountants. The rank tracker is how you stop judging it from one laptop in the office.
What the Software Actually Does
SEO software for accountants should be one login for the listing, the reviews, the posts, the citations and the map. Not a pile of slides, and not a tool that also claims to file your accounts.
Profile Auditor
A reading of the Google listing: category, services, photos, reviews and posts, with the fixes in order.
AI Wizard
Those gaps become edits you accept one at a time. Nothing lands as one unreadable rewrite.
Content Scheduler
A useful Google post each week, including the weeks nobody in the practice remembers.
Review Autoresponder
Replies in the firm’s voice, at the speed you set, in the language the review was left in.
Grid-Based Rankings
Accountant near me on a map around the office, not one search from the reception desk.
Analytics
Views, calls, website clicks, direction requests and bookings, split by office.
Reporting
A fortnightly note a partner will open. On managed, a person writes the commentary.
AI Visibility
Whether assistants name the practice when someone asks for an accountant nearby.
Citations
The same name, address and phone on the directories that copy the firm.
A month, in practice
From a Quiet Listing to a Note the Partners Will Open
01
Connect the Listing
The Google Business Profile stays in the firm’s name. One office, or every office.
02
See the Gaps
The auditor shows what a local business would notice, and what Google is missing.
03
Fix It in Order
The wizard proposes category, services, description, photos and posts. You accept each step.
04
Watch the Phone
The map, the calls and a note every fortnight. That is how you judge the work.
After the fixes
The Gaps Become Edits, Not a PDF Nobody Opens
Category, services, description, photos. The AI wizard walks them in that order. On software only, you accept each step. On managed, a person checks the voice and the facts before anything goes live. You can still see every change.
The report
Judge It the Way a Partner Would
Did the grid tighten around the towns you serve? Did calls, website clicks and direction requests move, especially through self assessment? Do old reviews now have a reply? Do not ask for a guarantee of first place. Nobody honest sells that. The fortnightly note is built for that conversation.
What This Will Not Pretend to Be
If an agency bundled all of this under one SEO retainer, they were selling several jobs as one.
Not Your Website
The site stays where it is. It should make the phone number obvious. We do not rebuild it.
Not a Tax Engine
No filings, no ledger, no practice management. A post can mention a deadline. It must not give advice.
Not a Vanity Rank
One number from a laptop in the office is not SEO. The map around the office is.
Software, or someone to run it
Most Practices Should Not Do This Themselves
The subscription is for the firm: £99 for one office, £199 for two to nine, £349 for ten to twenty-nine. Managed is £249 per location on top. That is the path we recommend, because the posts, the replies and the fortnightly note actually happen. One managed office is £348 a month, excluding VAT.
More than one town? The networks view keeps the quiet office visible. The wider map work is local SEO for accountants.
SEO Questions Practices Ask
What should SEO for accountants actually cover?
For most practices, the work that pays is local: the map pack, the Google Business Profile, reviews, posts, and the same name, address and phone everywhere they are copied. A blog is optional. Being found for accountant near me is not.
Is AccountancyHQ SEO software or an agency?
It is software. You can run it yourself. Managed, at £249 per office on top of the subscription, adds a person who approves the work and writes the fortnightly note. One managed office is £99 plus £249, £348 a month, excluding VAT.
Do we still need a website?
Yes. AccountancyHQ does not build or replace the practice website. The site should confirm what the listing promises and make it easy to call. The product runs the Google listing and the local signals around it.
Will this file accounts or send invoices?
No. It is not bookkeeping, tax, payroll or practice-management software. It will not replace Xero, your tax engine, or the system you use to run jobs.
Can you guarantee first place on Google?
No. Google sets the rank. The software shows where you stand on a map around the office, and whether calls, clicks and direction requests move after the listing is actually being run.
We have several offices. Is SEO priced per office?
The software subscription is for the firm: £99 for one office, £199 for two to nine, £349 for ten to twenty-nine. Managed, if you add it, is £249 for each office we run.
See the Listing Before You Buy a Retainer.
Twenty minutes. We look at the Google Business Profile and the searches around the office. You leave with a fee you can explain.