Content scheduler

A Useful Google Post, Every Week

The content scheduler puts optimised updates on a calendar. Autopilot keeps a weekly cadence. You decide whether a person still presses publish.

+Accountancy practices across the UK

This week

MTWTFSS

Thursday

Autopilot

On

1

Post a week

What a Quiet Listing Costs

01

Six Silent Weeks

January is too busy to remember a post. The listing looks unattended by March.

02

A Draft Is Not a Plan

One good post does not help if the next one is never written. The cadence is the point.

03

Optimised, Not Stuffed

Name the service and the town. Do not repeat accountant near me until the sentence breaks.

Autopilot, Then the Calendar

A quiet listing is usually a busy practice, not an empty one. The scheduler keeps a weekly update without turning it into tax advice.

  1. 1

    The rules

    How Often, and Who Presses Publish

    Set the weekly cadence and whether every post waits for approval. On software only, that switch is yours. On managed, a person reads the queue against the voice you agreed. The £249 per office is that reading, on top of the subscription.

    Autopilot panel with posting frequency and an approval switch.
  2. 2

    The month

    The Calendar Shows What Is Going Out

    Scheduled, draft and published updates sit on a month view. You can see a gap before the listing goes quiet, instead of noticing in March that January never posted.

    Content calendar of Google Business Profile posts.
  3. 3

    The draft

    Written for the Services You Already Offer

    Autopilot drafts from the practice: a deadline, a service, an invitation to call. The keywords you track keep it local. A post should name payroll or year-end accounts once, in a normal sentence, not stuff accountant near me until it breaks.

    A drafted Google Business Profile update ready to edit.
  4. 4

    What it is about

    The Keywords the Posts Are There to Support

    The same target keywords as the rank tracker. A post is not a second blog. It is a sign the listing is alive for the searches you care about.

    Target keywords used when drafting listing updates.

Posts That Stay on the Right Side of Advice

A Google post for an accountant should be useful locally. It should not pretend to be a tax opinion.

01

A Deadline and a Next Step

Self assessment, payroll or a filing date, plus a plain invitation to call. Information, not a verdict on someone’s affairs.

02

A Service You Already Offer

Limited companies, VAT, payroll, bookkeeping. Name it the way a client would search, once, in a normal sentence.

03

The Real Office

A photo of the practice beats a stock skyline. Hours in the post should match the hours on the listing.

How to Keep a Weekly Post Without Babysitting It

The content scheduler is for the weeks when nobody in the practice has time to remember Google.

01

What Does a Google Post Scheduler for Accountants Actually Publish?

Short listing updates: a deadline, a service, or an invitation to book. Queued in advance. Nothing that tells a stranger their tax position.

02

What Does Autopilot Mean?

A weekly rhythm you set. You can hold every post for approval, or let it publish inside those rules. You can pause it.

03

Who Writes Them?

The scheduler drafts from the practice. On software only, you approve or you trust the rules. On managed, a person reads the queue before it goes live, inside the £249 per office.

04

Does This Replace the Website?

No. These are posts on the Google Business Profile. The website stays where it is.

Questions Practices Ask

What does autopilot post?

Short Google Business Profile updates about the work the practice does: deadlines, services, and an invitation to call. They are written to be useful locally, not stuffed with accountant near me. You set the weekly cadence.

Can autopilot publish without a person?

On software only, you choose. Hold every post for approval, or let the cadence publish inside rules you set. On managed, a person reads the queue before it goes live. That is part of the £249 per office, on top of the subscription.

Will the posts be tax advice?

No. A Making Tax Digital post can explain that the deadline is coming and that the firm can help. It must not tell a stranger what applies to them.

See Your Town on the Map.

Twenty minutes. We look at your listing and the searches around your office. You leave with a clear fee.

From the practice

Once the Listing Is Actually Being Run

Example comments for the layout. Not client testimonials yet.

  • “We could see the gaps in the listing the same afternoon. Posts and review replies no longer sit in someone else’s inbox.”
    HWHelen WardManaging partner
  • “The map shows where we rank around the office. That is more useful than one number in an agency deck.”
    JOJames OkonkwoPartner
  • “I actually read the fortnightly note. Before this, I had no idea what was being posted in the firm’s name.”
    PSPriya ShahPractice manager