The Category Is Vague
“Professional services” does not tell Google, or a client, that you are an accountant.
Google Business Profile for accountants
Google Business Profile Software for Accountants
The listing is the page most local clients read before your website. In AccountancyHQ you edit categories, services, hours, photos, attributes and one clear description, then schedule the updates that keep it alive.
+Accountancy practices across the UK
Listing
Category84%
Services66%
Photos58%
This week
MTWTFSS
Thursday
Why the Listing Loses the Call
Services Are Buried
Year-end accounts, VAT, payroll and self assessment should be services, not a paragraph.
Photos Are Not the Practice
A city skyline does not help someone who wants to know whose door they are walking through.
Every Field on the Listing
Primary category: Accountant. Services in the client’s words. Hours that are true. A description that names the town once. Stuffing the keyword into every line does not help.
- 1
Overview
The Listing You Are Editing
One office at a time. The profile manager is the Google Business Profile, not your website and not your tax software.
- 2
Keywords
The Searches This Office Should Win
Accountant near me, accountant plus the town, and the services. These are the words the audit and the rank grid use.
- 3
Where
The Area, Not Only the Door
You can see the office and the area the listing is meant to serve. A search from the industrial estate is not the same as a search from reception.
- 4
The facts
Name, Address, Phone and Description
These have to match the website and the directories. The description is one clear paragraph, not a list of keywords.
- 5
Category
Accountant, Then Only What You Do
Professional services is how listings disappear. Accountant is the primary category. Add payroll or tax preparation only if that is work you deliver.
- 6
Hours
Hours That Match the Door
Including a note in self assessment season if you actually open. A listing that says 9 to 5 when the door is shut is a broken promise.
- 7
Services
Year-End, VAT, Payroll, in Plain Words
Each service can have a short description. This is what a client searches. It is not an internal job code.
- 8
Attributes
The Small Facts People Filter On
Online appointments, accessibility, the way you work. Leave blank what is not true.
- 9
Website
The Link, and Whether It Agrees
The website URL on the listing should be the practice site. If the phone on the site is different, fix one of them.
- 10
Photos
The Practice, Not a Skyline
Logo, cover, and the people or the office a client will recognise. A city photograph does not tell them whose door this is.
- 11
Updates
Posts, Held Until Someone Approves
A deadline, a service, an invitation to call. Not tax advice. On managed, our team reads the queue. On software only, you do.
What to Fix on the Listing First
A Google Business Profile for an accountant is the page in Maps. These are the edits that change who calls.
01
Which Category Should an Accountant Use?
Start with Accountant. Add a secondary category only for work you deliver, such as tax preparation, payroll or bookkeeping. A category you do not practise attracts the wrong call.
02
How Do We Optimise the Listing Without Rewriting the Website?
Name the services clients search for, mention the town once, use real photos, and keep the hours true. The website stays where it is. This is the Google listing only.
03
What Should a Google Post for the Practice Say?
A short update a local business might read: a deadline, a service, an invitation to call. Information, not tax advice. Scheduled, so January does not erase it.
04
Can Several Offices Share One Standard?
Yes. Services and the way you describe the work can be consistent. The town, the phone and the photos change per office. You still approve what is different.
Also in the Platform
The Rest of the Practice, in the Same Login
Questions Practices Ask
Which Google category should an accountant use?
Start with Accountant. Add only secondary categories you genuinely deliver, such as tax preparation, payroll or bookkeeping. A category you do not practise attracts the wrong call.
How do I optimise a Google Business Profile for an accountancy practice?
Set the category, name the services clients search for, mention the town once in the description, use real photos, keep the hours true, and publish the occasional post. Then keep the name, address and phone identical everywhere else.
Can we edit several offices at once?
Yes. Hours, services and descriptions can follow one standard, with the town written properly for each office. You still approve what is different.
Does this rewrite our website?
No. This is the Google Business Profile: the listing in Maps and the local pack. Your website stays where it is.
See Your Town on the Map.
Twenty minutes. We look at your listing and the searches around your office. You leave with a clear fee.