Grid-based rankings

Monitor Local Rankings on a Map and in a Table

Grid-based rankings pin the practice on a map for each keyword, with average rank and share of voice. Street by street, not one flattering search from reception.

+Accountancy practices across the UK

38%

Share of voice

Rank

1

Map grid

1492123281511

The Ranking Problems Practices Describe

01

We Rank from the Office

A search at your own desk is the kindest square on the map. It is also only one square.

02

A Cheaper Firm Is on the Map

They are not a better practice. Their listing is finished and their reviews are answered.

03

The Group Has One Number

An average hides the office that never rings. Each town needs its own grid.

How to Read the Grid

Each pin is a search from that point. Green is where you are easy to find. Red is where someone else is. Switch the keyword and the shape changes.

  1. 1

    The numbers

    Average Rank and Share of Voice

    Above the map: how many points were checked, the average rank, and how often you appear at all. A pretty pin next to your own door can still sit under a poor average.

    Rank tracker totals: grid points, average rank and share of voice.
  2. 2

    One keyword

    The Map for the Phrase You Want to Win

    Accountant near me is not the same grid as payroll or tax accountant. Track the work you want the phone to ring for, not a single search from reception.

    Desktop rank map for one local keyword.
  3. 3

    Another town

    The Next Office Can Tell a Different Story

    The same style of grid, a different place. A network does not get one blended rank. Twelve offices sit on the £349 subscription. Managed, if we run an office, is still £249 there, on top.

    A second rank map for a different location and keyword.
  4. 4

    On a phone

    The Same Grid, When You Are Out of the Office

    Partners look at this between meetings. The mobile map is the same reading, not a simplified vanity score.

    Mobile view of the local rank map.
  5. 5

    The list

    The Keywords Sitting Under the Map

    The grid only helps if the keywords are the ones clients type. Accountant plus the town, accountant near me, and the services. The names on a live grid are competitors.

    Target keywords tracked alongside the rank map.

How to Read a Map Rank Without Fooling Yourself

Accountant near me is not one position. It changes by street, and a single screenshot from reception hides that.

01

Why Track Accountant Near Me on a Grid?

You can be first outside your own door and invisible three miles away, where the businesses are. The map shows both. A single rank does not.

02

Which Google Maps Keywords Should an Accountant Track?

Accountant near me, accountant plus the town, and the work you want the phone to ring for: tax accountant, limited company accountant, payroll, bookkeeper.

03

Why Is Another Firm Above Us on Maps?

Often the listing, the reviews, or the distance. The grid makes that visible before anyone debates it. It does not prove they are better accountants.

04

Do You Guarantee Page One?

No. Google sets the rank. The tracker shows where you stand, and whether the work on the listing is tightening the grid.

Questions Practices Ask

Why is a single Google Maps rank misleading for an accountant?

Maps changes by street. You can be first outside your own office and invisible three miles away, where the businesses are. A geo-grid shows that. A single number hides it.

Which keywords should an accountant track?

Start with accountant near me, accountant plus the town, tax accountant, and the services you want the phone to ring for: limited company accountant, payroll, bookkeeper. Track what you want to be hired for.

Can a network compare offices on the same map?

Yes. The same keywords, each office’s grid. That is how you see that one town is the problem and another is not.

See Your Town on the Map.

Twenty minutes. We look at your listing and the searches around your office. You leave with a clear fee.

From the practice

Once the Listing Is Actually Being Run

Example comments for the layout. Not client testimonials yet.

  • “We could see the gaps in the listing the same afternoon. Posts and review replies no longer sit in someone else’s inbox.”
    HWHelen WardManaging partner
  • “The map shows where we rank around the office. That is more useful than one number in an agency deck.”
    JOJames OkonkwoPartner
  • “I actually read the fortnightly note. Before this, I had no idea what was being posted in the firm’s name.”
    PSPriya ShahPractice manager